Lous Pub Rebrand
Loco Lous is a bar/pub located across the street from SAIT on 16th Ave in Calgary Alberta. It's an unfussy hangout offering basic tavern fare such as burgers & pizza, including pool & TVs for sports fans.
We changed Loco Lous to 'Lous' makes the bar feel more friendly.
After talking to both staff and patrons, the importance of an easy going, unfussy place that one can hang out and feel both comfortable and accepted became apparent.