Role: Art Director (with copywriter Dan Shearer)
Client: Keystone Light, Molson Coors
Deliverables: Experiential

The brief
Celebrate the launch of NASCAR driver Brad Keselowski’s new “Blue Deuce” car.

The idea
The Smoothest Grill: a half-NASCAR, half-barbecue tailgating machine that tows behind a truck and cooks 20 burgers at once. Racing culture meets backyard grilling, smooth on and off the track.

The result
Grand Prize, Experiential at the 2022 ANA In-House Excellence Awards, and runner-up for Best in Show. (We lost to Pepsi. We’ve made our peace with it.)