Nike Free Ad Campaign
Art Director: Stéph Ochrey
Photographer: Mel Percival
Concept: Business Men Doing Parkour in Nike Shoes
Why: One of the stuffiest situations we could think of is being stuck in an office all day wearing a suit. While wearing “Nike Free” shoes you feel free from weight of office responsibility and shake the need to stare at the clock and watch the minutes go by.
Target: Ages 27 - 35, Young and active but not working a temporary position, Higher-ups that spend a lot of time at the office.
Lenticular Poster: As you walk by this poster, a man who is on the wrong side of the platform jumps across, between train cars into your face.
Installation: Location found walking around the +15 in Calgary.
Many business personnel hang out in this area. It also resembled a sort of obstacle course so we figured it would be a great place to put an installation.