Concept Development, Copywriting, Motion Design & Art Direction.
With only six hours to execute the campaign, the focus was on speed, simplicity, and visual storytelling that didn’t need explaining. The message was clear: Budweiser wants fans to get home safe after the game. I quickly realized that the shape of a baseball base flipped upside down forms the silhouette of a house. That single design decision became the heart of the visual: home plate literally becomes home.