Copywriter, Talent director (Student project @ Alberta University of the Arts 2018)
Brief was to write a Radio script for Q-tips (full creative license) that ended up winning an Applied Arts Award.
Ad Transcription
This is an itch that has needed scratching for quite some time…
When you’re finished, you pull out.
What a mess you’ve made…
You realize… You should clean your ears more often.
What?
This is a radio commerical.
Perhaps your ears aren’t the only thing that’s dirty.
Q-tips, Just the tip.
Picture this, you run to the store
Scanning the shelf, you see them.
Swiftly you grab the jumbo pack
You can’t believe you’ve run out!
Never again you swear…
You run back to the car, you can’t wait until you get home.
You rip open the package and pull one out.
It goes in…
Despite all the warnings you go deeper.
It feels so good, you can’t stop.