Role: Art Director & Designer
Client: Peroni
Deliverables: Photo shoot guide, art-directed shoots, social
The brief
Give every photographer one clear direction so Peroni’s photography looks cohesive.
The idea
I designed the photo shoot guide and moodboards, made the final calls on the look, then art directed the shoots that followed.
Peroni Photo Shoot Guidelines
Opening the guide…
Cover
Click the cover to open, then grab a page corner to turn.
Moodboard showing the photographers everything looking cohesive.
Photoshoots + Social Application Examples
Actual Photo Usage
9:41
‹Posts
A moodboard showing the photos taken from the photographers with Peroni branding & Content for the Client to reference.